CineCalidad. A fine thread weave scraps at the crossroads of the art cinema, documentary and improvisation with the participation of residents of the five authentic regions of Russia. The characters of the film, artists and fashion designers, will go through the way of reflection and rethinking the outgoing culture, becoming participants of amazing rites and witnesses of the disappearing way of life. Drama, comedy, phantasmagoria - everything is connected with a thin thread with folk philosophy, sadness and beauty of folk culture, ancient signs and new readings.