Joyride (TM)

Joyride (TM) CineCalidad. As guardians of the cultural torch, theme parks and museums herd millions of thrill-seekers through a mental haze towards a re-shaped history and a sketchy future. Here objects and environment become one. A souvenir is purchased and relocated in the home; it is used to unlock the crowded and carbon dioxide-filled corridor to the ‘transcendental.’